TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming services h